The Ghost in the Machine: Unmasking Hallucinations in AI Models

Jay Speakman
7 min readJun 19, 2023

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Image created with Stable Diffusion

As the sophistication of large language models (LLMs) with generative AI applications grows, concerns are escalating in tandem about the potential for these models to churn out inaccurate or misleading results.

This problem is encapsulated in the term “hallucination,” when AI models spin out entirely concocted information that lacks accuracy or veracity. The gravity of hallucinations can be profound, affecting a diverse array of applications such as customer service, financial services, legal decision-making, and even medical diagnoses.

Hallucinations appear when the AI model spawns output unsupported by any known facts. This may result due to inaccuracies or insufficiencies in the training data or biases embedded in the model itself, and such language models seldom admit ignorance. To confront this risk, the scientific community is considering several measures.

One is to impose more restrictions on the model’s output, such as curtailing the length of responses or obligating the model to keep within the realm of recognized facts. Another method is to integrate human feedback, as exemplified in reinforcement learning from human feedback (RLHF), enabling human intervention to identify and rectify errors or falsified information.

The transparency of AI models holds critical importance too, particularly in decision-making processes. By rendering these processes more transparent, the detection and rectification of biases or errors that may precipitate hallucination becomes more manageable.

These solutions hold promise, yet are not infallible. As AI models evolve towards increased complexity and capability, it is likely that new issues will surface that necessitate further research and development. Through vigilant and proactive addressing of these challenges, we can optimize the benefits of generative AI while minimizing potential risks.

As AI continues its relentless advance, it becomes imperative for researchers, developers, and policymakers to work in unison to tackle emerging issues and ensure the responsible and beneficial use of these technologies. By doing so, we can unlock the full potential of AI and mitigate possible harm.

Causes of Hallucinations in AI Models

Several factors contribute to the emergence of hallucinations in AI models, including biased or insufficient training data, overfitting, limited contextual understanding, lack of domain knowledge, adversarial attacks, and model architecture:

  • Overfitting: An AI model overfit to the training data might start to generate outputs that are overly specific to the training data and fail to generalize well to new data. This can lead to the model generating outputs that are hallucinations or irrelevant.
  • Lack of contextual understanding: AI models deficient in contextual understanding may produce outputs that are out of context or irrelevant, leading to hallucinations or nonsensical results.
  • Limited domain knowledge: AI models designed for a specific domain or task may generate hallucinations when dealing with inputs outside of their domain or task. This is because they may lack the necessary knowledge or context to generate relevant outputs. This is evident when a model has a limited understanding of different languages. Even if a model has been trained on a vast set of vocabulary words in multiple languages, it may lack the cultural context, history, and nuance to weave concepts together correctly.
  • Adversarial attacks: AI models can also fall prey to adversarial attacks when malicious actors deliberately manipulate the inputs to the model, leading to incorrect or malicious outputs. This is distinct from red teaming, where a team is assembled to “break” a model with the aim of improving it.
  • Model architecture: The architecture of the AI model itself can influence its susceptibility to hallucinations. Models with a higher number of layers or parameters may be more inclined to generate hallucinations due to increased complexity.
  • By addressing these primary causes of hallucinations, AI models can be designed and trained to produce outputs that are more accurate and relevant, reducing the risk of generating hallucinations.
  • Preventing hallucination in AI models, like GPT, will necessitate a multifaceted approach that involves a range of solutions and strategies. As researchers continue to explore new methods and technologies, we can ensure these powerful tools are employed in a responsible and beneficial manner.
  • Diverse and high-quality training data can play a key role in tackling the issue of hallucination. By exposing AI models to a broad range of contexts and scenarios through varied training data, we can help inhibit the model from generating inaccurate or misleading outputs.

Additionally, efforts are being made to enhance the context of decision-making processes in AI models. This involves using natural language processing (NLP) techniques to assess the context of a given input and furnish the model with additional information.

For instance, if a customer service chatbot receives a question from a user, the model’s efficiency can be augmented by applying NLP techniques such as Named Entity Recognition or Sentiment Analysis.

This allows the model to gauge the context of the question and provide supplementary information about the user’s history, preferences, and past interactions. Such additional data can aid the model in generating more precise and pertinent responses, whilst also mitigating the risk of hallucination.

The Role of Human Intervention in Tackling Hallucinations

The use of reinforcement learning with human feedback (RLHF) provides an innovative solution for tackling hallucination in generative AI models. RLHF involves developing a reward model based on human preferences and feedback which guides the language model towards more aligned, i.e., helpful, honest, and harmless output.

Consider a healthcare organization that seeks to develop an LLM to assist in diagnosing and treating patients. They might employ a human-in-the-loop system to train and validate their model. Human experts such as doctors and nurses would scrutinize the model’s output and provide feedback on its accuracy and relevance concerning the patient’s symptoms and medical history.

This feedback would then be used to steer the model’s behavior towards more alignment and enhance its accuracy, which may include training the model to admit when it cannot answer a question with certainty.

Furthermore, teams of linguists and language experts could provide context and domain knowledge to the model, helping it better understand medical terminology and produce more relevant outputs.

In addition to providing oversight, humans can offer feedback and corrective input to the model.

This involves monitoring the model’s output, identifying any responses that are inaccurate or inappropriate, and providing corrective feedback to enhance the model’s learning and improvement over time.

Through the use of a human-in-the-loop system, a healthcare organization can cultivate a more accurate and reliable LLM that can support medical professionals in diagnosing and treating patients. The model can be continuously updated and refined based on new data and feedback, ensuring it remains accurate and up-to-date, ultimately leading to improved patient outcomes and more efficient use of healthcare resources.

Explainability and Interpretability

Another crucial aspect involves developing solutions to enhance the explainability and interpretability of AI models, which can help prevent hallucination and ensure the model’s output is transparent and comprehensible.

For instance, in a legal decision-making application, an AI model could generate potential legal arguments or decisions based on historical case data. However, to guarantee the model’s output is transparent and understandable, the decision-making process of the model can be explained using natural language and visualizations. This can assist human experts in understanding and evaluating the model’s output.

Image created with Stable Diffusion

Charting a New Course: Mitigating Hallucinations in AI Models

As AI technologies continue to mature, the issue of hallucination in large language models has emerged as a critical concern. Unattended, these hallucinations can lead to significant inaccuracies or misleading information across a wide spectrum of industries and applications.

Several contributing factors lead to hallucinations in AI models, including biased or insufficient training data, overfitting, lack of contextual understanding, limited domain knowledge, adversarial attacks, and model architecture. To effectively address these causes, a multi-pronged approach is essential.

Efforts are being made to use diverse and high-quality training data to reduce hallucinations and improve the output of AI models. The application of NLP techniques to analyze the context of given inputs is another promising approach, enabling the models to generate more accurate and relevant responses.

The incorporation of reinforcement learning with human feedback (RLHF) offers another innovative solution, utilizing human preferences and feedback to steer the model towards more aligned and reliable output.

The role of human intervention, particularly through a human-in-the-loop system, cannot be understated. Human experts can provide feedback, add corrective inputs, and provide context and domain knowledge, thus significantly improving the model’s performance and reducing the risk of hallucinations.

Lastly, working towards improving the explainability and interpretability of AI models is a crucial step towards preventing hallucinations, ensuring the output is transparent, comprehensible, and ultimately, trustworthy.

As the field of AI continues to evolve, researchers, developers, and policymakers must work collaboratively to manage these emerging challenges. This will ensure that the vast potential of AI is unlocked responsibly and beneficially, mitigating potential risks and eliminating the potential for harm.

By staying vigilant and proactive in these efforts, we can navigate the complex landscape of AI advancement, paving the way for a future where AI applications are as reliable, accurate, and beneficial as they are innovative.

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Jay Speakman

Writer, designer, traveler, semi-pro body surfer, decent cook.